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Posted on July 18, 2017
Archive : July 2017
Category : News
Nitron will be exhibiting at this year's AIM Expo show in Columbus, Ohio in September. The presence at the show isn't so much to launch the brand into the US, but more for the company to be able to talk directly to US consumers and dealers and really start to gain a clearer picture of the US suspension market and exactly where Nitron will fit in. With further strong growth in other markets predicted a more considered, steady approach is required in the US, so we can start building relationships.
With overall sales having doubled in the last two years, success in export markets such as Japan, Australia and New Zealand as well as at home are all contributory factors. Conscious that growth must be carefully controlled to ensure high level of quality and service which the brand is renowned for are never compromised, to date Nitron have only really just dipped their toe in the US market, which ultimately must prove to offer great future potential for the brand.
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